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Is Your Website Annoying?

As web consumers become more sophisticated, they’re demanding more and tolerating less from the websites they frequent. A national survey of consumer pet peeves about commercial websites commissioned by Chicago-based web hosting company Hostway found that more than 70 percent of consumers say they are unlikely to purchase from, or even return to, a site more…

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Why Your Useless Website is Useless

When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their old one, they have two basic concerns: that it looks good and that it has lots of key words for web crawlers to pick up. more…

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What to Do When Rebranding Is Your Only Option

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Rebranding might be the way to breathe life back into a struggling company. Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly but surely dropping more…

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Responsive Icons and Logos for the Responsive Web

“Responsive” has become a bit of a buzzword since being coined by Ethan Marcotte in 2010. Marcotte showcased how elements on a page can dynamically change their layout to better suit smaller displays. Today, responsive design is more-or-less fully integrated into the web. It has grown with businesses buying into the principles of creating mobile optimized and more…

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10 Things You Should Test to Boost Your Website Conversion Rate

No matter how streamlined your marketing campaigns are, boosting conversions should be top of your daily to-do list. Once an advertising campaign works, companies tend to neglect testing different variables to improve their conversion rates. Here is a list of the 10 tests you cannot afford to miss. 1. Identify the unique selling propositions (USPs) that convert the more…

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Adjusting the Content on Your Mobile Website

Responsive Web Design (RWD) is evolving and every day we learn a better way that we can implement to improve our responsive sites. RWD has no doubt solved a problem of building up multitude of websites for host of devices available to the customers, ranging from large desktop monitors to small mobile screens. However, do more…

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6 Reasons Why Your Website Needs to Be Mobile Friendly

More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses – large, medium and small - have a mobile-friendly website and/or a mobile app. More than half of the total population in the United States owns a smart phone. And 73.4% of them used their more…