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Seven Ways to Whip Your Website into Shape

When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it. If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here is a seven-step program for giving your site more…

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Three Things You Should Consider in a Website Audit

A website audit helps you identify site performance issues, gain consumer insights, and collect objective data to help you make informed decision when rebuilding your website or developing an online marketing campaign. To help you perform a website audit more effectively, I have provided three components you should consider: 1. SEO performance. Determine whether your website more…

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3 Easy Tricks to Keep Websites Up-to-Date

Your website is often the first way that many customers connect with your company, so make sure you make the best impression. Sites with broken links and stale information can confuse customers and lose their trust. Even the busiest business owners can make time for these three tips from Entrepreneur experts and contributors to ensure more…

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Is Your Website Annoying?

As web consumers become more sophisticated, they’re demanding more and tolerating less from the websites they frequent. A national survey of consumer pet peeves about commercial websites commissioned by Chicago-based web hosting company Hostway found that more than 70 percent of consumers say they are unlikely to purchase from, or even return to, a site more…

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Why Your Useless Website is Useless

When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their old one, they have two basic concerns: that it looks good and that it has lots of key words for web crawlers to pick up. more…

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What to Do When Rebranding Is Your Only Option

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Rebranding might be the way to breathe life back into a struggling company. Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly but surely dropping more…

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Responsive Icons and Logos for the Responsive Web

“Responsive” has become a bit of a buzzword since being coined by Ethan Marcotte in 2010. Marcotte showcased how elements on a page can dynamically change their layout to better suit smaller displays. Today, responsive design is more-or-less fully integrated into the web. It has grown with businesses buying into the principles of creating mobile optimized and more…