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5 Social Media Commandments For Better Brand Tweeting

1. Honesty Matters Whether you’re looking a potential customer or employee in the eye or you’re shooting out a direct message to the other side of the globe, you need to be honest about what you’re saying. You must be honest with yourself, your audience, and your mission. Leaders must be honest in order to more…

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Simplicity, The Most Powerful Branding Principle

Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance. What else do they have in common? Their brand success can be directly tied to simplicity–to making life simpler for their users, that is. They also adhere to simplicity rules more…

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6 Tips to Simplify Your Website’s Design

1. Reduce the bling. Upon first glance at a web page, visitors make a quick, subtle judgment that, I believe, goes something like this: “Look at all those fancy widgets. They must have a team of programmers working night and day on this thing! Woah, Bing ads. They’re connected, and rich!” These eyesores just encourage bad more…

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7 Things Your Social Media Consultant Should Tell You

1 “What’s your goal?” Some social media gurus think the big prize is community. That’s a fine start, but for a business, it’s also a means to an end–which is whatever your company’s larger goals are, whether they be sales, brand awareness, or traffic. Your social strategy should not end with the creation of an online more…

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Three Key Steps to Local Success With Social Media

Get e-commerce and field operations in the same room.  The biggest challenge is organizational. Often, the social-media team falls under e-commerce, which works from a profit-and-loss statement that gives them little or no information about the numbers for the brick-and-mortar stores. A decade ago, separating e-commerce from field operations made sense because in-store experiences were more…

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Your Best Brand Asset Is Understanding Yourself

The world isn’t looking for a copy of an existing writer, musician, politician, CEO, or leader; they’re looking for someone new, innovative, and original. Your job is to discover how your unique gifts and talents can differentiate you from everyone else. Probably the most powerful gift leaders have is an understanding of who they are more…