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Responsive Icons and Logos for the Responsive Web

“Responsive” has become a bit of a buzzword since being coined by Ethan Marcotte in 2010. Marcotte showcased how elements on a page can dynamically change their layout to better suit smaller displays. Today, responsive design is more-or-less fully integrated into the web. It has grown with businesses buying into the principles of creating mobile optimized and more…

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10 Things You Should Test to Boost Your Website Conversion Rate

No matter how streamlined your marketing campaigns are, boosting conversions should be top of your daily to-do list. Once an advertising campaign works, companies tend to neglect testing different variables to improve their conversion rates. Here is a list of the 10 tests you cannot afford to miss. 1. Identify the unique selling propositions (USPs) that convert the more…

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Adjusting the Content on Your Mobile Website

Responsive Web Design (RWD) is evolving and every day we learn a better way that we can implement to improve our responsive sites. RWD has no doubt solved a problem of building up multitude of websites for host of devices available to the customers, ranging from large desktop monitors to small mobile screens. However, do more…

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6 Reasons Why Your Website Needs to Be Mobile Friendly

More and more businesses are creating mobile-friendly websites with every passing day. Why? Because they have to! Today it is requisite that businesses – large, medium and small - have a mobile-friendly website and/or a mobile app. More than half of the total population in the United States owns a smart phone. And 73.4% of them used their more…

SEO

6 Reasons Your Business Needs SEO

You have heard a million times that you need SEO, and you probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you SEO. There is also a good chance that none of them are telling you WHY you need search engine optimization and why more…

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5 Reasons It’s Time To Hire A New Digital Marketing Agency

Digital marketing has evolved tremendously over the years and now virtually every aspect of an online marketing campaign is measurable. This makes it very easy to pinpoint good spend as well as wasted spend, and adjust the campaign accordingly to deliver a higher ROI. If your current digital marketing agency isn’t providing you with measurable more…

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12 Ways Good Design May Elude You

Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go more…