Media2581

What Not To Do When Building Your Website

When designing a webpage, the most important component to the design is not fancy fonts and flashy graphics. It is the user.  It is time to forget about what you find attractive. Your website is not built for you, it is built for your customers. It is not always about being the most innovative and more…

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Why Do You Have a Website?

Do you have a web site for your business? Not a Facebook page, not a Yelp page, but a real, honest-to-goodness www dot something? If you answered no, take a moment to read about why your answer should change ASAP. If you do have a web site for your small business, you are in the 45% more…

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7 Reasons Why You Need To Go Mobile

The mobile just keeps growing and growing getting stronger and more valuable as it does. The trusty old mobile phone can now do so many more jobs than just phone and text, video, email, play games, play music, access the web the list goes on and on as it’s importance gets bigger and bigger. However more…

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Better Conversion Rates Depend on Better Website Design

For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean business. To convert, you need to get a few things right, including content, SEO, social media, advertising and website design. Let’s start by understanding the role that website design plays in boosting conversion rates. Related: Adding Personality and more…

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Mobile Websites vs Mobile Apps

It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile. The question is, should more…

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Is Your Business Mobile?

Does my organization even have a mobile version of its key digital assets? Come to think of it, when was the last time I checked our site on phone, hmm .. Isn’t getting a mobile face for our brand quite the undertaking on its own? Lets walk through this inner dialogue you’re having with yourself. more…

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7 Golden Rules of Social Media Branding

When it comes to branding you want your business to have maximum exposure online and social media is a tool that every business can use to do that. Over time and with a committed effort to market your brand using social media, you will reap the benefits that come with being recognized for your brand. more…

Mobile-Apps

Brands Must Embrace Mobile Applications to Build Equity

In today’s mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. It may sound bizarre, but I still meet mobile users in Asia who only know ONE app store, and it is owned byApple. But we know that it’s not more…

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When it is Time for a Website Redesign

Maybe it’s been a couple of years since your last website redesign, or maybe you haven’t done a full out re-design since creating the website. Either way, if you haven’t designed your website in the past year then you most likely don’t have a mobile or responsive ready website, than it is probably time to consider a more…

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Mobile Apps Drive Half of Time Spent on Digital

According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from what was already an impressive 50% in 2013. In addition, mobile apps accounted for more than half of all the digital media time spent in more…