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Mobile Websites vs Mobile Apps

It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile. The question is, should more…

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Is Your Business Mobile?

Does my organization even have a mobile version of its key digital assets? Come to think of it, when was the last time I checked our site on phone, hmm .. Isn’t getting a mobile face for our brand quite the undertaking on its own? Lets walk through this inner dialogue you’re having with yourself. more…

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7 Golden Rules of Social Media Branding

When it comes to branding you want your business to have maximum exposure online and social media is a tool that every business can use to do that. Over time and with a committed effort to market your brand using social media, you will reap the benefits that come with being recognized for your brand. more…

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Brands Must Embrace Mobile Applications to Build Equity

In today’s mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. It may sound bizarre, but I still meet mobile users in Asia who only know ONE app store, and it is owned byApple. But we know that it’s not more…

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When it is Time for a Website Redesign

Maybe it’s been a couple of years since your last website redesign, or maybe you haven’t done a full out re-design since creating the website. Either way, if you haven’t designed your website in the past year then you most likely don’t have a mobile or responsive ready website, than it is probably time to consider a more…

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Mobile Apps Drive Half of Time Spent on Digital

According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from what was already an impressive 50% in 2013. In addition, mobile apps accounted for more than half of all the digital media time spent in more…

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Mobile advertising for millennials — how to do it right

The youngest millennials (age 18-24) rated their mobile phones as indispensable to their daily lives (96%), that’s higher than TV (54%), a car (80%), Internet access (88%) or their toothbrush (93%), according to a recent study from Bank of America on Trends in Consumer Mobility. Millennials are more likely than any other age group to use mobile more…

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How to Design Experiments for Your Website in 5 Easy Steps

 Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming, and time-consuming. The thing is, more…

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13 Point SEO Checklist for Websites (+ Resources)

Building your own website? So am I. Here is a no-frills list of important SEO elements that will help maximize your web presence and increase rankings. Hopefully I’ll get around to completing this checklist for my own site. Some of these points are more effective than others, but it all makes a difference. 1. Use more…