SEO

6 Reasons Your Business Needs SEO

You have heard a million times that you need SEO, and you probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you SEO. There is also a good chance that none of them are telling you WHY you need search engine optimization and why more…

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5 Reasons It’s Time To Hire A New Digital Marketing Agency

Digital marketing has evolved tremendously over the years and now virtually every aspect of an online marketing campaign is measurable. This makes it very easy to pinpoint good spend as well as wasted spend, and adjust the campaign accordingly to deliver a higher ROI. If your current digital marketing agency isn’t providing you with measurable more…

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12 Ways Good Design May Elude You

Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration and just making things look pretty. There is that too, but design runs through our lives in everything we see and do. When you go more…

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Which Comes First, Branding or Marketing?

After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on marketing and sales. After all, how can you have a company if you don’t have any consumers? Reaching your target audience is extremely important—so important that more…

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Millennials Hate Your Website, Here’s How to Fix It.

For the last few years, news outlets have been obsessed with Millennials. The official definition of the group changes constantly, but each description of Millennials seems to wind up in the same place – they’re younger than you, they think they’re smarter than you, and they’ve got the disposable income your business needs. I’m adding more…

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3 min read 3 Tips to Rebrand Without Breaking the Bank

When done right, rebranding can help your business gain a competitive edge. It not only can keep your brand fresh but it may also help customers better understand your products or services. However, the downsides to rebranding — time and money — can be intimidating to many small-business owners and entrepreneurs. Taking time to effectively plan for and implement a more…

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Avoiding Common SEO Mistakes

There is a major buzz around SEO for marketers worldwide. However, some people never profit from their SEO attempts because they make some major mistakes. There are countless SEO mistakes that are costly for a business and here are some of the most common. Common SEO Mistakes Why it Matters? 70% of the links search more…

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4 Simple Ways to Get Started on Your Branding Strategy

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall. You can develop your brand image through many aspects of your business starting more…

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Small Businesses: What is SEO and Why Should You Care

Small business owners do need to care about SEO. According to Wikipedia, SEO is the most effective way to “naturally” influence how often people see your site based on the information they are searching on. It is the most cost effective way of being noticed on the web. And being seen more often in searches on the more…