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Yes, You Do Need a Creative Agency

1. Less Risk, More Reward One day, you may wake up and realize that your company needs to up its marketing game. But the modern world of marketing is a complex place. Hiring a creative agency is one proven way to steer your brand towards marketing success with less risk. Read on to understand all more…

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Embrace the Unique in Marketing

Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include product features, outstanding customer service, or a distinct approach to a service-related need. While I’ve yet to run into a business owner who isn’t quick more…

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Ecommerce Design Tips for 2014

Although 2014 is underway, there’s still a lot of time until we make it to 2015. Since competition among ecommerce companies of all sizes has really heated up over the last few years, let’s look at five different ecommerce design trends that are going to be significant throughout the rest of this year: Flat Design While flat more…

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5 Signs of Mobile Madness

  If you’ve been waiting for the year of mobile–forget about it—I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on tablets now convert at a higher rate than laptops. For marketers, the more…

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Are We Thinking About Digital All Wrong?

If Digital Is Just A Tool If digital is just a tool in our business arsenal, then it fundamentally alters how we approach this new medium. It will even redefine what your job should be. If digital is just a tool, we might not even need Web professionals. I can tell you now that from more…

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10 Ways Your Brand Can Stand Out on Twitter

With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running on this social media channel. But building a substantial audience that hangs on everything you’re more…

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15 Tips for Content Marketing with a Print Magazine

These guidelines could easily be called a “style guide” because that is what most print publishers follow. Many brands also have “brand guidelines” that help maintain a consistent voice across multiple communication channels. Ultimately, the best practice is to use guidelines to support the brand’s identity and marketing goals. Perform due diligence to understand if more…

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How to Improve the Process of Responsive Web Design Development

    Responsive web design tends to become an industrial standard which causes specialists to start thinking on how to avoid common mistakes and improve the process of development in order to increase the efficiency of the working process. Surely, the process of creating a responsive design is pretty individual in each separate case. Nevertheless, there’re some more…

Office

How Brands Can Stay Relevant in a Rapidly Changing Industry

ADT recently hired Arnold Worldwide as its new lead creative agency, and ADT’s Tony Wells believes that Arnold will help ADT overcome one of the key challenges for the business—and all businesses—today: stay relevant in one’s industry. The home security industry has become overcrowded by telecommunications and cable companies, and ADT has to change quickly to adapt to the emergence more…